What is an SPF record?
Sender Policy Framework (SPF) is an extension to the Simple Mail Transfer Protocol (SMTP). SPF allows software to identify and reject forged addresses in the SMTP MAIL FROM (Return-Path). Adding an SPF record requires your IT team to make a minor change to your institution's email record, which explicitly allows ClickRSVP to send marketing messages on behalf of your institution's domain.
Why is having an SPF record important for email?
SPF, a technical method of email authentication, helps prevent phishing/spoofing attacks and is aminimum qualification for email marketers to take part in certification / accreditation services that have proven to boost deliverability. Although SPF is optional, it is highly recommended to ensure the best delivery rates.
For more reading/information on SPF, please click here.
To test your own SPF record, click here.