What is DKIM?
DKIM (DomainKeys Identified Mail) is the highest level of email authentication, through the use of cryptographic authentication. It allows the sender to claim responsibility for the message via digital signature, and the receiver to check the public key for the DNS to verify the signature.
Why is DKIM important for email?
DKIM provides a greater level of authentication than SPF alone and is highly recommended to be used in tandem with SPF. It provides additional 'proof' that messages are legitimate, aiding in deliverability. Though still optional, it may soon be required to take part in certification / accreditation services.
For more reading/information on DKIM, please click here.
To test your DKIM record after implementing, click here.
What is an SPF record?
Sender Policy Framework (SPF) is an extension to the Simple Mail Transfer Protocol (SMTP). SPF allows software to identify and reject forged addresses in the SMTP MAIL FROM (Return-Path). Adding an SPF record requires your IT team to make a minor change to your institution's email record, which explicitly allows ClickRSVP to send marketing messages on behalf of your institution's domain.
Why is having an SPF record important for email?
SPF, a technical method of email authentication, helps prevent phishing/spoofing attacks and is aminimum qualification for email marketers to take part in certification / accreditation services that have proven to boost deliverability. Although SPF is optional, it is highly recommended to ensure the best delivery rates.
For more reading/information on SPF, please click here.
To test your own SPF record, click here.