Multi-Channel Education Solution Maximizes ODP Opt-In Compliance

Hopedale, MA, January 20, 2010 — As part of the recent passage of Regulation E, banks and credit unions must obtain opt-in consent from their customers in order to charge overdraft fees on ATM and debit card transactions. Experts agree that customer education is critical for obtaining high levels of consent from existing customers, often requiring multi-channel, multi-contact marketing efforts. "The challenge with this type of program is maintaining a centralized database of marketing efforts across channels and over time", explains Ray Parenteau, President and CEO of ClickRSVP, a leading email marketing provider for the financial industry.

ClickRSVP has developed a multi-channel contact and compliance platform designed to maximize opt-in consent with a two-tier approach:

• Turn key marketing program that integrates email, web, direct mail and frontline communication options
• Fully integrated compliance database to maintain and access opt-in status data for ongoing contact

Communication will be a critical component in overcoming media bias and educating debit card users about maintaining their current level of overdraft protection. To achieve maximum participation, this will require multiple contact efforts, including product education and capturing preferences. By centralizing and staging these communication efforts, institutions will deliver a better customer experience during a critical time. Since debit card usage is a strategically important product, institutions will benefit from higher opt-in rates, continued debit card usage, and a stronger marketing ROI.

Key program components include:

• Bank- or Credit Union-branded micro-site with an educational / marketing page and electronic opt-in / consent page. The microsite can be used directly with targeted email and direct mail, and can also be accessed directly by frontline personnel and customers
• The ability to extract up-to-date lists for direct mail and phone contact
• Secure connectivity to institution systems to provide real-time or batch updates of customer opt-in status

ClickRSVP has partnered with leading industry partners including overdraft program consultants and marketing agencies so that they can access these key features as part of their client strategies.

"Everyone is working with an extremely tight timeframe, so it’s imperative that institutions know they have a solid set of solutions to execute their plan in time," Parenteau said.

For more information, please visit www.clickrsvp.com or contact ClickRSVP at 877-807-2027, Ext 102.

ClickRSVP, Inc.
Founded in 1999, ClickRSVP is a leading provider of email-marketing and web marketing services for financial institutions in the U.S., serving more than 180 clients. These include national, regional and community banks, credit unions, and their marketing agencies. ClickRSVP also works with leading service providers to deliver integration services with financial data systems.