Updated Look, New Brand for Fall 2004

Hopedale, MA, September, 2004— Here we go again. Fall seems to be the time for us to make changes. Although it was a very active summer, we found the time to upgrade our flagship application and redesign our website.

The goal was two-fold. One was to more fully integrate HomeValueBot into our web presence. The other was to more accurately define our e-mail marketing application (formerly RSVPMail, now EmailConductor).

We changed the name to better reflect the way that it works with its new features. Today’s email marketing landscape requires precision, skill, and orchestration of many components. When correctly executed, email marketing delivers amazing and rewarding results. But without a “conductor,” it can sound like pre-concert tuning.

Most of EmailConductor’s new features are the result of the challenges posed by anti-spam measures, such as:

• More powerful list management tools
• The ability to send plain-text messages (more filter-friendly) with embedded HTML version links that allow activity tracking
• Enhanced tools that support multiple levels of permission marketing (single opt-in, double opt-in and relationship-based)

To get full details, click the Email Conductor Overview page, or better yet, Request a Demo.

Originally developed as content for e-mail marketing programs, HomeValueBot has evolved into the leading consumer home value tool on the web. Today, dozens of financial institutions and lenders (large and small), use HomeValueBot to “drive, retain and convert” home equity leads to their website.

When integrated with e-mail marketing, HomeValueBot becomes a powerful lead generation and cross-sell tool. For details, go to www.homevaluebot.com.

As with all redesign endeavors, this is a “work-in-process” and there’s more to come. So please bookmark the site and stay in touch or, better yet, sign up for The Connection, our own e-newsletter.