EmailConductor Version 5 Delivers Powerful Email Segmentation, Sales Automation Tools

Hopedale, MA, November, 2006— ClickRSVP announces the newest release of Email Conductor (Version 5), with numerous enhancements designed help clients better target their email audience with timely and relevant communications.

Major new features include event-triggered emails, with timed delivery, A/B list testing options, and the ability to target subscribers based on their previous campaign activity.

“This version brings in some powerful new features to segment email recipients for targeted and automated campaigns,” noted Ray Parenteau, president and founder of ClickRSVP.

“While these are exciting features, EmailConductor makes them actionable by enabling the timely delivery of live prospects to our clients’ sales team.”

Some of the release 5.0 highlights are shown below. For a free demo presentation, please contact CSTeam@clickrsvp.com or call 877-807-2027.

Subscriber & List Management

• Option to make any field required on opt-in forms and subscriber management page
• Easily assign existing subscribers to sub-lists
• Import split names – improves message personalization process
• Alter delivery format of subscribers based on their status (list membership, no views/clicks, bounces, etc.

Reporting / Querying

• Improved search tools including: global Quick-Search function, plus powerful new parameters and options
• Improved Subscriber Activity Report combines subscriber and campaign activity with powerful drill-down statistics – ideal for sales follow-up
• New! Audit Log tracks activity history for system users/sub-users
• Executive report now displays clickable hyperlinks (for easy drill-down)
• Edit and navigate to subscribers directly from detail reports
• View Bounces by Domain for a specific send or all sends

Campaigns

• Ability to embed any dynamic variable/demographic fields in the subject line. Note: this allows use of a short “anti-phishing phrase” that appears in the subject line.
• More powerful message personalization and customization – embed entire custom paragraphs based on subscriber profiles
• New A/B list-split testing options: Odd/Even or Top/Bottom 50%
• Improved plain-text message formatting capabilities
• Change notification now allows multiple users to safely work on the same campaign simultaneously
• New sending options include format filtering and ability to ignore or target subscribers with previous bounces or no bounces

Other New Features

• New! Dynamic Auto Response Targeting (DART) allows campaigns to be sent automatically to individual subscribers based on triggers such as: joining a list, clicking any campaign link, clicking a specific campaign link, viewing a campaign or updating their profile. DART campaigns can be scheduled for immediate or later delivery, and can be linked into sequences.
• Redesigned user console with intuitive drop-down menus
• Team (sub) users can now be assigned to specific Lists and only receive notifications related to their specific Lists.

EmailConductor is the email marketing and sales automation platform for ClickRSVP, Inc., founded in 1999 and serving over 150 financial clients nationwide.