EmailConductor Version 7 Provides Support for New Email Trends including Mobile Email

Hopedale, MA, April 11, 2009 — ClickRSVP is proud to announce that our EmailConductor platform was upgraded to Version 7 on April 11, 2009. Developed with the help of customer feedback, Version 7 delivers a more robust email platform, including a host of updates to existing features as well as some great new functionality. Additionally, the interface has undergone a transformation to bring it a more modern, softer feel.

A sampling of new features include:

• Ability to include a 'mobile-friendly' link at the top of all HTML emails allowing subscribers on mobile devices to see your email.
• Ability to build targeted sub-lists 'on the fly' using demographic data and/or subscriber activity allowing greater list segmentation. With this feature you never have to worry about manually segmenting your email list again.
• Using the Campaign feature you can group multiple mailings of the same newsletter/email for easier reporting.
• Save list import settings (field mapping) for future use to expedite your list updates.
• Increased subscriber security with optionally password-protected updates.
• Improved reporting tools enabling drill down into records, across campaigns and through time.

These are just a few of the many upgrades available with this new version. For a full feature/capabilities list, click here.

Version 7 was designed with an eye towards the future, accounting for the new email trends emerging in the market and the tools needed to help email marketers stay ahead of the curve.

"Producing Version 7 entailed months of research and development to add powerful tools that will help clients work faster, target smarter, and analyze their campaigns with richer response data. This is actually Phase 1 of the new platform, with more reporting and analytical tools scheduled to be added in the near future," said Ray Parenteau, President and Founder of ClickRSVP.

ClickRSVP, Inc.
Founded in 1999, ClickRSVP is a leading provider of email-marketing and web marketing services for financial institutions in the U.S., serving more than 180 clients. These include national, regional and community banks, credit unions, and their marketing agencies. In conjunction with Fiserv, ClickRSVP markets and delivers EmailConductor (email marketing platform) and HomeValueBot (loan generation programs).