New Release of EmailConductor Streamlines Email Marketing Programs

Hopedale, MA, July, 2005— ClickRSVP is proud to announce the newest release of Email Conductor (Version 4), with over 30 improvements designed to streamline the creation and management of email marketing programs. Some of the highlights:

• A full-featured HTML editor completely integrated with the email database engine. This allows users to easily build, store and manage campaigns on-the-fly or from saved templates. All subscriber data, plus additional custom elements, are accessible from drop-down menus within the editor, enabling message personalization and customization. New features include spell-check, ability to import/convert Word documents, full HTML coding tools, a preview mode and more.
• Delivering targeted and relevant campaigns is easier than ever with two new features: the ability to send a campaign to subscribers who have not viewed or clicked on a previous campaign, plus the ability to use any sub-list as a suppression file. This enables you to focus your message while eliminating the annoyance factor that accompanies repeated messages.
• Active subscribers are the lifeblood of email marketing programs. Version 4 includes new features to help manage subscriber preferences, including the ability to create single-list opt-out forms. Opt-out forms also contain a new field that can be used to track opt-out reasons.
• Campaign and subscriber reporting has been improved. Formatted reports can be emailed directly from the EmailConductor console. There’s also a built-in ROI conversion report. On the administrative side, bounce reporting has been extended to include bounces by ISP and bounces by reason.

EmailConductor Version 4 provides permission marketers with a complete array of tools to produce email programs, from single campaigns, regular newsletters and continuity programs. For more information or to schedule a 30-minute interactive demo, please contact ClickRSVP.