Not Sure of What Email Components You Need? EmailConductor Has the Solutions.

Hopedale, MA, November, 2006— ClickRSVP, a leading email service provider for financial institutions, has reconfigured its service bundles to be more modular, allowing clients to undertake professional email at their own pace.

According to Ray Parenteau, president and founder, “While email marketing is gradually being embraced by financial institutions, we find a significant level of confusion about program and requirements. Our approach is to bundle common features that most banks and credit unions would need and use initially, while providing an easy path for upgrade as their programs mature.”

“In most cases, self-service solutions do not offer the level of features required by financial institutions. The other end of the spectrum – full service – is often overkill for an institution just starting out. They just don’t have the infrastructure for it,” he continued.

EmailConductor’s platform is offered in three bundles: Symphony, Ensemble and Solo. Each solution provides clients with core requirements, such as CAN-SPAM compliance, list management and email templates. Clients can choose their level of service, ranging from self-serve, co-pilot and fully managed program.

“We have been focused on bringing email marketing to financial institutions for over 5 years, and we understand our audience and the challenge. Ironically, banks and credit unions have the type of relationships that thrive with email communication. We believe we’re at a tipping point where this is being acknowledged,” Parenteau concluded.

EmailConductor is the email marketing and sales automation platform for ClickRSVP, Inc., founded in 1999 and serving over 150 financial clients nationwide.