Retention Metrics for Financial Email

We know that opt-in and double opt-in lists work great. But for financial institutions looking to get an email program off the ground, those options can be problematic. Fortunately, relationship-based marketing is proving to be quite effective.

CAN-SPAM allows organizations to communicate with their existing customers via email, provided that you follow a few basic common-sense rules. This is called relationship-based email.

For financial institutions, this may seem to be recipe for opt-outs and complaints. But our clients are seeing cumulative opt-out rates averaging 2% per year! Put another way: 98% of recipients decide not to cut off that channel of communication with their institution.

The table below shows actual data from representative clients.

Just as impressive is that our clients are able to use both traditional online signup forms, as well as offline email capture to grow their lists. This is especially significant for institutions using MCIF’s, since targeted campaign segments can be seamlessly integrated with EmailConductor.

So, when you’re thinking about customer retention, it makes sense to include email as part of your communication strategy.

For more details call 877-807-2027.