Lifecycle of the Bank's Annual Economic Breakfast Email Promotions
| Campaign | Unique Views | Unique Clicks |
| #1 | 513/42% | 134/26% |
| #2 | 351/31% | 64/18% |
| Total | 864/70% | 198/16% |
Two campaigns sent 10 days apart to a total of 1,300 recipients, of which 1,226 were actually delivered. Both campaigns were purged against previous registrants.
Results: 348 registered attendees, of which 141 (41%) came through the email channel.
Note: the event was promoted across multiple channels including website,
direct mail, print and in-branch.
Initial email invitation.
Registration confirmation email.
Post-program follow-up email.
Messages were sent to three different business customer segments. The follow-up email included a video of the event, as well as a downloadable recap. The campaign resulted in 10.5% of recipients downloading the recap.
The overall
click-through rate on the video was 15%.
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