CONTENT-TO-GO

ClickRSVP does the planning and creates a monthly library of articles so you don't have to. And, it's a complimentary service for clients.

The Content Library has an editorial calendar listing article titles by category with a suggested month for publication.

Each month, new articles are added to the library, three months prior to the suggested publication date. Once an article has been published to the content library page, it is available for use indefinitely. (See Sample article.)

Articles range in length from 350 to 700 words and are entirely editable. You may rewrite or edit them to adapt to your financial institution’s style or for specific products and services.

When you use the headline with a teaser first paragraph in your newsletter and then link to a landing page where the entire text of the article resides, you will gain the ability to measure how many of your subscribers clicked to read the article.

Emails to Landing Pages

We work with you to include the articles in your newsletters.

From the headlines and teaser paragraphs, you can bring your subscribers to landing pages of the full article on your website. Or, with the advanced functionality of our standard email marketing program for financial institutions — EmailConductor — we can build and host the article landing pages for you.

Even better, when EmailConductor is used to build the article landing pages, your subscribers can tell you first hand whether the content you are providing them is indeed of interest to them with our Interactive Email solution.

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