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What's your Starting Point?

Based on where you are in your email marketing efforts (as described below), we have suggestions and solutions to move your program forward.

Beginner

• You’re just starting out with email marketing
• You may have some email addresses, but don’t know how old they are
• You have no email addresses
• You’ve thought about reaching your customers via email, but aren’t sure how to start or what to send them

We can help you: (click on selection for details)

•  Build and consolidate your email list
•  Start an e-newsletter (it’s easier than you think)
•  Begin work on an intermediate-level program (Phase 2)

Intermediate

• You've done some internal email marketing, but are looking for a professional program to maximize results
• You have some email addresses (online banking, core system) that may have been used for operational messages
• You want to make email a strategic part of your customer communications

We can help you: (click on selection for details)

•  Analyze and segment your email addresses and sources
•  Start one or more e-newsletters based on customer preferences
•  Develop and manage cross-sell and product campaigns

Advanced

• You currently use email marketing, but it needs improvement
• Your current platform is more complicated and/or difficult than you’d like
• You need better list and campaign management, advanced reporting tools and improved delivery past spam filters and all those things the email pros brag about
• You’re looking for a partner who knows email marketing AND your business

We can help you: (click on selection for details)

•  Analyze current lists and campaigns
•  Integrate email with your customer data for targeted cross-sell / upsell campaigns
•  Integrate email campaigns with other media (direct mail, print, web)

Build and consolidate your email list

As a financial institution, you probably have all the elements of a powerful email marketing database. Start with your online banking customers. Then examine other systems, including your core processing and MCIF. The key is knowing that you are allowed to reach your active customers via email, provided you follow a few simple rules. Our List Activation program is used by dozens of institutions.

The best part: our clients are seeing an astounding 98% subscriber retention rate.

Start an e-newsletter (it’s easier than you think)

Yes – newsletters are the bane of every marketer’s to-do list. When print was the only alternative, it seemed like a lot of work for “soft” results. With an e-newsletter, all that is changed. No printing and mailing headaches, production for pennies and fast results that get measured – automatically. We’ve made it even easier by providing easy-to-use templates. Need content? We offer one of the largest libraries of ready-to-use financial content. Just select your topic and article, cut and paste, and you’re done.

The best part: e-newsletters are great vehicles for timely promotions, too, and they keep you in touch with your valuable online customers.

Analyze and segment your email addresses and sources

Chances are you are collecting email addresses from several sources. If you’re lucky, you have an MCIF that contains email addresses. Take inventory – find the areas where you could do a better job of capturing email addresses. Then, analyze your cross-sell prospects and bring them into a planned campaign that includes email. You’ll be surprised at the potential – and the results.

The best part: EmailConductor - our advanced email platform - interacts directly (or indirectly) with your data sources for complete synchronization.

Start one or more e-newsletters based on customer preferences

Email relationships are extremely valuable. The best way to maintain them is by providing relevant content. Your multi-topic e-newsletter is a starting point. The real e-marketing opportunity lies in delivering what your customer wants from you. Business owners want to hear about commercial baking products. Homeowners want to learn about home equity, remodeling and recent sales prices in their market. (Ask about our HomeValueBot companion product).

The best part: EmailConductor seamlessly handles multiple lists from multiple departments without duplicates, making cross-selling a breeze.

Develop and manage cross-sell and product campaigns

Here’s where it gets to be fun. If you’re working from an MCIF, simply create your target group for your promotion, bring the email addresses into EmailConductor (direct connect or simple export/import), tag and send your campaign, and watch the results come in – instantly! The above steps using direct mail can take weeks; with EmailConductor, your campaign starts working in hours. In fact, 80% of email responses come in within 72 hours. When you’re dealing with timely offers that involve rates, email is a great strategic tool that works at the one-to-one level – which translates into a competitive advantage.

The best part: EmailConductor keeps detailed track of response activity, so you can easily do follow-up campaigns to responders and non-responders, therefore extending your campaign’s effectiveness.

Analyze current lists and campaigns

Email marketing offers the opportunity to delve deep into analytics, such as message view and click rates, A/B testing, segmentation and ROI. If your current platform doesn’t offer these features, you may be missing out on some great opportunities. Let our team of financial e-marketing experts help you better understand – and improve - your current email efforts.

The best part: we understand financial institution marketing (the CD’s you sell are not the same as Amazon’s offerings). You gain deeper, actionable insight faster with our experienced team.

Integrate email with customer data for targeted cross-sell campaigns

Research shows that email marketing from a centralized system is more effective than disconnected email programs. Control over contact frequency, branding and marketing opportunities are just some of the benefits of email integration. EmailConductor provides an easy-to-manage centralized system right out of the box. For advanced marketers, EmailConductor can be integrated into your MCIF, core system or other CRM applications.

The best part: EmailConductor is hosted on a service bureau grade network (Fiserv) for maximum compliance levels and security.

Integrate email campaigns with other media

Achieving marketing integration can be an elusive goal. Blending direct mail, print, website and search into a cohesive strategy is no small task. Fortunately, EmailConductor’s powerful relational database platform provides the tools to work with all marketing efforts.

The best part: you can start right away. Running a rate ad in newspapers? Deliver an email version too. Launching a direct mail campaign? Drive response to a landing page that captures email addresses for sales follow-up and additional campaigns.

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