• Supports All Permission Platforms
• List Management
• Templates & Content
• Program Management
• Powerful Reporting Tools
• Subscriber Management System
• Powerful Sales Automation Support
• EmailConductor Options

The Email Marketing Standard for Financial Institutions

Get the PDF file: EmailConductor Overview

In today’s regulatory environment, you can’t take a chance on your email marketing program. With ClickRSVP and EmailConductor, you can be sure that your program is both successful and compliant.

Best of all, EmailConductor is an outsourced (ASP) solution requiring minimal support from your technical and Internet staff. You can be up and running with a customized solution in just a few days! Find out how here.

Major Features & Benefits

Supports All Permission Platforms to Maximize your Email Potential!

Unlike other platforms, EmailConductor can support three types of permission-based programs simultaneously. This means you can use email for a full range of communication and promotional messaging – all within one centralized and compliant platform.

• Single opt-in: for newsletters and general marketing communications
• Double opt-in: for more personalized and customized messaging
• Relationship-based: (to active customers and members) — This is a great way to jump-start your email program — ask us for details!

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List Management

The single most important part of your email program is your subscriber list. Fortunately, EmailConductor includes some of the most powerful list management features in the industry, to help you maximize your email list power.

• Import from Excel, text files and database sources without creating duplicates.
• Custom fields to capture and store profile information
• Connect email data to your MCIF or operational database
• Quickly create unlimited sub-lists for precise targeting.
• Export lists and sub-lists to Excel at any time from a secure web browser.
• Easily create suppression files to reduce email clutter and improve response.
• Worried about CAN-SPAM? Our Safe-Opt-Out system and permanent suppression file — plus audit trail — keeps you compliant.
• Create and track custom opt-out reasons to hone your e-marketing programs
• Powerful subscriber management system

NOTE: Your email data is never shared with any other parties. Our data confidentiality agreements are fully compliant with Gramm-Leach-Bliley and SAS-70. Email addresses are maintained in a secure environment on a leading service provider network (references and details available upon request).

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Templates & Content

Besides having the right tools, the key to a successful email program is content. EmailConductor has powerful tools for maintaining and re-using your templates. Unlike generic "retail" templates, EmailConductor templates are custom-designed to support your online branding.

Email marketing is not one-dimensional, and your templates shouldn’t be either. That’s why EmailConductor supports multiple reusable templates such as:

• E-News (newsletter)
• Announcement
• Promotion
• E-Ads (convert your print ads to HTML)

We can also help you with content strategies including creative design, copy, syndicated material, and re-purposing existing content such as print ads, lobby literature, direct mail promotions, etc. (Note: we often work with designers and agencies — we can work with yours.)

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Program Management

Effective email marketing means being able to reach the right people at the right time. EmailConductor’s campaign management tools make it easy. You can launch your own campaigns using a web browser, or let us “co-pilot” the process for you. Either way, you are assured of getting it out and getting it right!

• Preview and test campaigns before broadcast. Launch immediately or schedule delivery for up to 60 days in advance.
• Fine-tune your best prospects using demographic and response data.
• Easily run split tests (A/B versioning)
• Set up powerful auto-response and sequenced emails to send relevant emails to active prospects (and alert your sales team!)
• Archived messages/newsletters can be made available as links on your website, allowing subscribers to view previous issues and promotions with just one click.

Key Note: Reach subscribers who did not click or view a previous campaign – allowing you to extend a campaign’s effectiveness without annoying recipients who have already responded.

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Powerful Reporting Tools

With its powerful relational database, EmailConductor provides a full range of reports.

• View campaign activity as it happens
• Easily refine reports by date, campaign, even individual subscriber activity
• View reports online ... export to Excel ... or email to colleagues
• Track "hard" and "soft" bounces. Automated settings and reporting help you keep a clean, deliverable list
• Measure ROI with integrated tracking links on your website
• Administrative and subscriber reports can be emailed automatically to individual list administrators.
• Designate specific users to view reports only.

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Subscriber Management System

• EmailConductor provides completely customized and automated confirmation messaging to your subscribers, including custom subject lines for all messages sent when subscribing, unsubscribing, updating subscriptions or for reports.
• Reduce your processing load by allowing subscribers to login (securely) and modify their preferences or change their email address.
• Supports "granular opt-out" (users can unsubscribe from one or more lists but still opt to receive other messages).
• Customer / member service staff can log into Email Conductor (using limited access profiles) to quickly process email records changes instantly.

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Powerful Sales Automation Support

Email Conductor goes beyond creating and delivering email campaigns and newsletters. Integrated with your sales team, it becomes a powerful lead conversion system. Our “Virtual Kiosk” system, for example automatically alerts specific members of your product sales teams when a visitor requests literature from your website.

Likewise, when recipients display interest in a particular product or offer in a campaign or email message, EmailConductor’s auto-response sequencer can deliver one or more precision targeted follow-up messages. In turn, these can contain additional sequences that help you respond quickly and close more sales.

Check out the power of this amazing online sales system today. Call 877-807-2027 and request a Sales Automation Demo.

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EmailConductor Options

Whether you just want to email an occasional campaign or you need a full-scale integrated program, EmailConductor can help. The power of EmailConductor's features and options go well beyond simple cookie-cutter, self-service programs. Click Here for a quick overview — then contact us with your specific needs. If you have a question about a particular capability, we probably have it covered.

Be Amazed with a Live Demo!
Schedule just 40 minutes with us online and we'll show you how to create, send and analyze a test campaign. See why our users say: "This is an amazing tool ..."
Call 877-807-2027 today!

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