EmailConductor Components
What’s in a professional-grade email program? Here’s what EmailConductor 5 offers…
List & Database
- Import / scrub / de-dupe email addresses
- Create / maintain permanent opt-out list
- Subscriber management system automatically processes opt-outs, bounces
and address changes
- Maintain opt-in form and data
- Import / export any list or data subset data using Excel and other tools
Message Builder
- HTML message builder with integrated data fields (for personalization)
- Automatic text-only version
- Re-usable templates
- Integrated Safe-Opt-Out link
- Integrated Click2View link delivered in plain text version
Campaign Builder
- Multi-list select / suppress for precision targeting
- Demographic profile fields for personalization
- Pre-launch testing to single address or tiered test groups
- Create continuity campaigns to recipients that respond or click a link
- Suppress previous recipients that have responded to specific campaigns
Tracking & Reporting
- Real-time campaign reporting of message views, click-throughs, and bounces
- Drill-down capabilities by subscriber, campaign, link
- Historical reports can span across multiple campaigns
- Export reports and lists to Excel
- Email reports directly from EmailConductor
- Campaign conversion tracking and ROI calculator
Expertise & Support
- More than 20 years experience in financial direct marketing
- Proactive approach based on best practices
- Complete turnkey program with minimal impact on your web / IT teams
- Turnkey programs based on matrix-mail, cross-sell and other targeted systems
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