Company

ClickRSVP is a direct descendant of Data Direction, a financial database marketing firm acquired by ILS/Fiserv in 1996. In 1993, Data Direction developed EquityPower, the first integrated real estate / mortgage database used for targeted homeowner marketing. In the mid-90's, the database became the leading control for home equity offers in New England.

In 1999, Data Direction was re-launched as ClickRSVP, reflecting a commitment to internet-driven marketing and response, but still focusing on financial institutions and lenders. Since, then ClickRSVP has brought innovative, focused solutions to the financial marketplace.

EmailConductor: (formerly RSVPMail) Since its introduction in January 2000, this permission e-mail marketing platform has evolved from a client-server environment into a robust, web-based application capable of handling all aspects of professional email campaigns and list management.

HomeValueBot: Developed in late 2002, this point solution for e-lenders encompasses lead generation, web traffic retention, high-value content and permission marketing.

Virtual Kiosk: Introduced in 2003, our Virtual Kiosks help financial institutions identify and react to sales opportunities — instantly and automatically.

With our focus on financial e-marketing, ClickRSVP continues to develop actionable, cost-effective programs for banks, credit unions and lenders.